Dolby Volume is an audio leveling technology providing consistent volume control across programs. Whether that should make it rise to a level requiring congressional action is another matter.Īctually, it is the same matter The private sector is already combating this runaway epidemic, and as you might expect, sound specialist Dolby Labs (NYSE: DLB) is leading the way. The Federal Communications Commission determined back in 1984 that there was no fair way to determine apparent loudness, and in fact, suggests the mute button just might be the best way to control the sound.Ĭommercials are already limited to be no louder than the loudest sound in the show they follow, but because that can last just a second - the sound of a gunshot for example - or they'll follow a particularly quiet moment in a show, they can actually sound comparatively loud.Īpparently, it's an important enough concern that there's even a United Nations working group studying this calamity. I can't hear you! We all know the annoyance that accompanies a TV show switching to a commercial, and at some point we've all scrambled for the remote to hit the mute button. But thankfully all of those will take a back seat to getting advertisers to turn down the volume as they mull passage of the Commercial Advertising Loudness Mitigation Act, or CALM Act (must every bill have a cutesy name?). Yes, there's potential for conflict in North Korea and yes, our government's deficit is at unthinkable levels. Of all the pressing problems Congress has on its plate these days, the most vexing of them apparently is loud TV commercials.
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